10 ideas typography & textual analysis

I'm so excited about my idea and can't wait to make the trailer. Today, I put together 10 different fonts on Photoshop using my film title. I considered what I had researched from title exploration during this production. Here I looked at how the language of 'the examined' could be expressed through style. 

1. The first font which I chose explored this in an expressive way. It was in a form of graffiti which relates to our film of a school environment and stereotypes within this framework. This type face however does not scream horror at the audience. 
2. For me, this font screams horror. The typography holds an edge which builds a sense of mystery. I feel effects can be added to this, colour, experimentation of composition and background drops which could enhance the effect. I also feel this font tends to hold a formal nature which explores the exam environment. 
3. This typeface I believe is significant of horror. It holds an edge and uses tone to show mystery. For my film, I think this typography is too bold. Personally, I feel the language of our title is strong and needs the typography to be gentle to balance this. 
4.  This title conveys from the others, this is very gentle. It is a handwritten typeface which relates to the situation of exams and our emotional hook but the style of the typography does not anchor horror.
5. This font is like font number 3, it is a heavy font which almost controls the language used. When looking at this font, I focus on the style more than what the title is; this is something we have to ensure does not happen. Although the font has a mysterious effect of pattern and line, it is too powerful and disguises the meaning.
6. I believe this font attracts our target audience. Our primary market is a teenage London based group, socialised into mainstream British values, the majority of teenagers are exposed to graffiti and associate meanings/motives with this. This font anchors this. It is also similar to the danger symbol we see daily which immediately suggests mystery and creates a sense of enigma.
7. Although I have chosen this font, I do not admire it. The only aspect which connects with me and my film is the handwritten effect, the style looks almost as if it has been sketched under pressure and this idea of pressure is something we are using to hook our target audience.
8. This font conveys and attracts an audience by the edgy, unusual effect. This is a positive aspect as it ensures an audience is attracted but personally I don't feel it attracts our specific primary market. I feel it is childlike and does not emphasis a mature form. 
9. I decided on testing a famous 'Times New Roman' font as I wanted to experiment with the effect this has. Exam papers and assessments are written in this style which allows the audience to feel they are in the scene themselves as they can relate to the situation. 
10. The last font I experimented with was a bold font. I do not think this worked as it had the same effect as previous fonts. The strength of the typeface controlled the language which is something that cannot happen as the language of our title is crucial for identifying emotional hook and themes.

From looking at typography's, I now know that as a group we need to find a font that allows 'the examined' to speak through the style, yet the style enhances the meaning. 'The examined' alone reveals to a certain extent our theme and emotional hooks. We can almost identify the setting and synopsis. The importance of this is crucial for attracting our target audience. The typography needs to interact with the audience, build a sense of mystery and enigma in a way which is effective not powerful.