Using what I have learnt from my research in Genre, Iconography and Ideology: film poster analysis, I made 5 flat plan ideas for my film poster. These with texual analysis are below..
1) For my first idea I wanted to use an image which strikes the audience. I took a few pictures of my sister and decided on this one. The way she is avoiding eye contact with the audience shows a fear of isolation which is a theme in horror genre. The positioning of the face titled creates a sense of mystery and enigma as it is suggesting she is hiding her identity. I used this image as the main image for my film poster, I sketched this on a large scale to create an effective outcome. In the top right corner, I decided was where the stars, directors, production logo and key information, it was not powering the imagery yet stood out and was easily recognisable. I decided to use a stencil effect on the typography for our title as it gives the exam feel. The release date was positioned underneath the title as these are 2 elements need to remain in the audiences mind.
2) The second poster had a complete different look to my first. This time I decided to express the fear of isolation using bars, this also explores the capture which some individuals believe schools hold. Exam time can cause closure for individuals. The effect of the lighting is hard to identify in this flat plan, but my idea was for the lighting to be held so the face of the protagonist was not shown. The title is placed at the top so it is easily recognisable, I have used a ruler for the I which suggests exams and school environment. The release date is at the bottom where the productions, stars and director will also be. Although in ways this poster does relate and express the story and genre, I don't feel it is effective, this leads me to my next idea.
3) As I mentioned in my 2nd poster, I liked the idea of showing exam environment and creating a school atmosphere through the film poster, I decided to use this in this poster. Here I created a book, visualising an exam paper where I exposed the exam title. The typography of the title almost looked scratched which is an element we have experimented with in our teaser poster. To create a sense of mystery and open up enigma, I decided on a catchy line. 'Exam number: will you survive?' This works effectively and adheres to our uses and gratifications when satisfying our target audience, exam numbers create individuality in exams and is how we are recognised, then questioning survival defines our film by genre. I have used a ruler which adds up to 'GAME OVER' this enhances the idea of enigma further. At the bottom of the poster will be the information on production, stars and directors.
4) Here I used imagery I had taken with my 1st film poster. The deaths in our film are going to grotesque so I wanted to create a sense of almost 'uglyness'. The images I took I placed a face against glass to challenge stereotypes. I used this with 2 images. In the first image the eye is open which suggests someone is always watching and you will never get away with doing something bad, this is a moral in our film and also relates to our idea for production logo. At the top I have placed the title in a handwritten, old fashioned, serif font which immediately suggests horror. In the bottom corner I have placed the release date with production information which is easily recognisable. 
5) Here I decided to use a rhetorical question to create a sense of enigma. To challenge audience expectations I decided not to show the face of the killer in this film poster. I used the back of the head to build tension. To create an exam atmosphere, I used the exam desk with an exam paper. On this I wrote the theme to attract a target audience. 'You decide' involves the audience and builds on mystery. The examined is stenciled to fulfill this exam feel. 
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