Target audience profile, primary market

Target audience profile - primary market

USES AND GRATIFICATIONS

To ensure our film trailer attracts our target audience effectively, we plan to use the uses and gratifications to adhere to the audience. Particularly in our trailer, surveillance is effective in satisfying the audience. Surveillance is the idea that people feel better once they know what is going on in the world around them and we will use this theory appropriately to our film. Our trailer is based on exams which are a current period which everyone experiences and can relate to, this causes stress which is something everyone is familiar with. The idea of stress and our emotional hooks being fear of failure relates to worldwide issues, such as poverty in countries, financial crisis and many others. 

We also plan to use personal identification which is where the audience are able to compare their life to the life of the characters in our trailer. Our movie is orientated around success vs. ambition, fear of failure and general school life which is something our target audience will be able to find similarities and watch them overcome problems which may even help themselves. Our disruption is cheating, which is a problem in every school which defines the way the audience can fully relate to our film. The message the audience will gain is if you get knocked down or fail once, success will always be at the end, success is the biggest revenge, and this in itself will help the audience gain more confidence and strength. 

We have also applied it through diversion which is the term when watching a film helps forget about the problems in your life, or makes them seem better. We will use this element to help the audience divert from the stress in their individual life by watching our movie. Our movie being based around a situation everyone has or will experience allows it to be seen as universal problem, where the audience do not feel as though they are alone.

The final element is social interaction where the movie will relate to today’s society. Today’s society faces issues with fear of failure and underestimating teenager’s intelligence, this can be seen through student finance issues, the increase in tuition fees and shortage of university places. This brings a common connection with our film and society.