Today in class I deconstructed film titles, analysing what considerations there are in choosing a film title, I studied the use of typography, colour, image (if used) and the use of language. I deconstructed the film title making observations based on findings for audience expectations and genre.
- Connected, documentary genre based film, with a wide target audience.
- Shark Night, thriller and horror based.
- The Woman, horror based film.
- The Woman In Black, drama and thriller based.
Overall I found that the title is crucial when reaching the target audience. Genre based images, colour and typography has to be easily recognizable and creates audience expectations, words or phrased asssociated with genre also creates audience expectations and speaks to the audience.Typography is also crucial as it effects the way the title is read. Length of the title is important and the short title should indicate the genre or associations with it. The title could express something of narrative.
I will make sure the images on my title anchor meaning, and the words and associations with them are important as this speaks to the target audience.
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