I have decided to analyse, 'Don't Be Afraid Of The Dark' a horror film based upon a young girl's struggle against menacing and terrifying force. I believe this analyse will leave me in a position where I can begin to construct my own movie trailer.
The title of the film is exposed to us in sections before we see the title as a whole. The title is broken down into three sections, and these separately appear keeping the audience anticipating. This suggests change within the movie and that something is going to happen with a build up. At the end of the trailer the title appears fully, this ensures the title stays in the audiences mind, which is key in a trailer. This is emphasised through the way the title is spoken to us as it flashes on the screen assuring associations of anticipation are held with the title.The typography, use of colour and effects suggests the genre of the film effectively. The use of black writing with a white ghostly effect immediately evokes the audience to horror and something beyond life. The language used in the film challenges this as we are spoken to 'not be afraid' yet the effects of the title seems terrifying. The way the 'dark' is enlarged suggests something is going to happen.
The stars of this film promote and sell the movie, Katie Holmes is featured in this trailer being a famous American actress. The tradition of her film career playing a main role in 'The Extra Man' attracts the audience into a high concept movie.
One of the first shots we see is of a golden brown door creeping open, the colour being golden brown is suggestive of an ancient time which relates to the creaking sound. The opening of the door immediately suggests something is going to happen which keeps the audience anticipated. Similarly, this tells us that the film is going to include sudden action which seems to be terrifying. This emphasises that it is a horror film.
Throughout the trailer there is two different voice-overs presented to us, which fulfills the challenge held in the film title. The effect of this is to build on the excitement of the audience and keep them anticipated. The first voice the audience is presented with is recognised as scary with a ghostly, deep tone, challenging this is an everyday man yet with an upbeat, nervous tone, this leaves the audience sceptical of what is going to happen.
The speed of this trailer keeps the audience active and engaged. Towards the end of this trailer the shot length change and begin to appear as almost flashes, this keeps the audience on an edge, building upon their excitement as they are waiting for the action to deliver.
In the last frame's of the trailer we see the title, the credits for the film and its due date. The use of the title and due date being presented to us at the end of the trailer helps promote the film as it stays with the audience. The due date of this particular film is August 26th which is unusual for a horror film as it does not associate with the time of year. The key for a horror film would be to be disposed at Halloween time to appeal to a horror audience, however this film may want to differ from others.
I think the trailer is a more effective advertisement for the film as it uses images, music, sound effects/voice-overs to promote the film. The poster is effective as it promotes the stars, title and due date yet the trailer allows the audience to recognise the film better because of the use of action shown. I would expect this trailer to appear in the cinema at a late showing being a horror film aimed at an older audience because of the shots shown. Also it would be shown out of children hours during TV programmes as the horror shown may effect young children in a negative way. Late TV shows reach this movies intended target audience so if the trailer appeared in these hours, the audience would be targeted effectively. This trailer I would expect to see in relation with other horror films, such as 'Apollo 18' and 'Final Destination 5'.
The speed of this trailer keeps the audience active and engaged. Towards the end of this trailer the shot length change and begin to appear as almost flashes, this keeps the audience on an edge, building upon their excitement as they are waiting for the action to deliver.
I think the trailer is a more effective advertisement for the film as it uses images, music, sound effects/voice-overs to promote the film. The poster is effective as it promotes the stars, title and due date yet the trailer allows the audience to recognise the film better because of the use of action shown. I would expect this trailer to appear in the cinema at a late showing being a horror film aimed at an older audience because of the shots shown. Also it would be shown out of children hours during TV programmes as the horror shown may effect young children in a negative way. Late TV shows reach this movies intended target audience so if the trailer appeared in these hours, the audience would be targeted effectively. This trailer I would expect to see in relation with other horror films, such as 'Apollo 18' and 'Final Destination 5'.
The genre of this movie is easily recognisable through the use of visuals, this includes; costume, setting, props, lightening and camera angels. Also the use of sound effects immediately recognise the film as a horror. These conventions are repeated so the genre is easily recognisable.
Towards the end of this trailer the shots build up quickly, which leaves the audience on edge of something going to happen.
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