Evaluation question 3. What have you learned from your audience feedback?

Audience feedback has been beneficial in a number of ways. Firstly, the primary understanding was my first feedback from industry professionals, feedback is always useful but from professional widens my understanding of how to understand trailer further than knowledge gained in my research. I learned from this how to construct a trailer to tell the story, emotional hooks and theme.The audience feedback gained from professionals is here.

Throughout the making of the trailer, I was constantly altering the trailer, modifying and constructing it to fit with the comments made for improvement from daily feedback of pupils. This daily feedback was constructed by pupils within the target audience. Such feedback included the story not being portrayed successfully, we altered this by inserting quotes which fulfilled our themes. A quote which is shown on the left, 'success is dependent on effort' immediately suggests our themes and within the nature of shots opens up our plot. I also used music and editing to build pace and tempo to emphasis a scary atmosphere, adhering to the horror genre.

I then screened this edit to my audience again for further feedback. This resulted in 1/4 of those asked still misinterpreting the story. We discussed how we could edit this and resulted in further shooting to capture a death which we felt would fit the space inbetween shoots and reveal our synopsis, themes and promote our emotional hook successfully. This was a success and after a final screening, my target audience sample understood and could clearly identify the nature of our trailer. Throughout this production I have used my feedback in a constructive way, learning from faults and improving upon this.

To gain further feedback, wider than my target audience sample, I set up a facebook page  and gained feedback via youtube and social networking sites, I have posted this in a previous post.

Firstly, I recognised my trailer is being viewed through computers but also mobile device. This has demonstrated that my trailer is reaching an audience, ideally my primary and secondary audience. Viewing of my trailer signifies strengths and without pre audience feedback and the constructive comments I gained during the production, I would not have been able to modify changes and overall, critically analysing the outcome would not of been as successful.

This screengrab has come from facebook, this shows the comments I recieved when uploading my trailer on a social networking site. Firstly, you can identify a overwhelming response in 'likes', this symbolises the amount of people viewing my video and wanting to see it. Pre audience feedback demonstrated my synopsis was not being revealed and the story line was not expressed clearly, however from my final feedback I can see I learnt from the constructive comments and my edits  via these were successful as many comments capture the nature of the story and plot. I can also see from my pre audience feedback I have signified my emotional hook and expressed this. Many of my target audience commented on the genre which has been recognised through use of iconography, something I learnt from Burton's theory. Comments have also included recognition of how the trailer was put together, this demonstrates my understanding of the constructive comments which revealed my story was not clear, I learnt from this and my final audience feedback shows this.

Gaining feedback on a social networking site lead to further publicity and success of my target audience sharing my trailer, reaching to  a wider audience. Without the pre audience feedback I recieved earlier on in the course, this would not of happened.

From my feedback, I have learnt that throughout production it is vital to gain feedback every step as being the producer I was aware of the synopsis, themes and emotional hook and felt they was being expressed clearly but through feedback found they were misunderstood. I used feedback in a constructive way, learning from faults and improving upon this.

Lastly, I returned back to my primary audience feedback which came from industry professionals and screened my trailer at Channel 4.

Here you can see I have two marking criterias from industry professionals, overall the feedback ticked the top boxes of wow factor and excellent. I have noticed one area which was not as successful was special effects which include after effect and titling. This is something which happens in post production and as a group we could have improved this element. This feedback was overwhelming, the success of our trailer was anchored further through my trailer winning 'best trailer' at this evening.