USP is what seperates one film from another released at a similar time or within the same genre. When deconstructing these trailers, finding the unique selling point, I looked for innovative use of special effects, an unusual mix of genres or a popular star, these are a few of USP's used in trailers. I analyzed three movie trailers using film education. Here are my findings...
Cowboys & Aliens
- Use of sound to build tension and attract an enthuastic audience
- Director of Iron Man which uses popularity to fulfill the audience's needs
Green Lantern
- Special effect lightening to distinguish from other trailers
- Well known company - D.C
Real Steel
- Unusual mix of genres
- Star actor, attracts a wide audience
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